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Ricardo Vazquez

Ricardo is a Senior Product Designer on Shopify’s Retail Team, where he works on designing mobile experiences to empower merchants to sell products through physical spaces such as brick-and-mortar stores and pop-up shops. Throughout his career, Ricardo has garnered significant experience designing for mobile at companies such as Mozilla Firefox, FreshBooks, and 500px. Ricardo is interested in culture, design, aesthetic, wit, thought, refinement, courage, and the happiness of pursuit. When not designing, you’ll find him noodling on his guitar, and rowing in rivers all over Canada.

UX Salon Talk

The Future Is Kid Stuff - Play, Curiosity and Wonder in Design

Most days are a struggle; caught between the now and then. A text message here, an email conversation there, and suddenly I’ve stopped looking. Come to think of it, I realize we haven’t looked up in a while. We have closed our eyes and mind to the power of curiosity, wonder, and memory.

This inspirational talk is a call to action for designers to take back our child-like sense of wonder. Adults respond to children’s imaginary fervour as something childish. They are half right; imagination should span a whole lifetime. We need to reconnect with what it feels like to be a kid again so we can live in a world where innovation wields us forward. If we can harness our child-like sense of wonder along with the knowledge we’ve achieved through our years of experience, there is no telling what will come out of our world.

UX Salon Workshop

Uncovering Wicked Problems – How to Solve Really Hard Problems

Big or small, problems are all around us. Unlike ‘tame’ problems –which can be solved using traditional problem solving methods -wicked problems are a beast of its own. These problems are reactive, they are multi-threaded, and they are never-ending. Having coined the term in 1969, Horst Rittel and Melvin Webber sought out to address the crisis of public confidence in experts and planners at a time of rising affluence and inequality. After more than forty years, wicked problems are as relevant as they were then.

During this workshop, we will delve into the history, properties, and approaches to solving a wicked problem. We will discuss and share real case-studies of how 3 organizations/individuals solved a wicked problem in their own domain. By offering a real case-study with each of these approaches, you will gain concrete evidence of how a wicked problem can be tackled. We will examine their approach and success model for solving some of their domain’s toughest problems. During the latter part of the workshop, we will uncover the power of Empathy Mapping as a tool to unearth hidden assumptions and opportunities. Design empathy unlocks the creative capacity for innovation, and leads to outcomes that are not only functional but emotionally meaningful.

You will learn about:

– The Adjacent Possible
– Integrative Thinking: Decomposition
– Integrative Thinking: Double-down integration
– Integrative Thinking: Hidden Gem Integration
– Empathy and Observation Model
– Framing and Re-framing
– Design Thinking and Root-Cause Analysis
– Empathy Mapping
– The Leap of Solutions and the Power of Assumptions