Liraz Margalit

Liraz Margalit, PhD, is a Web Psychologist, a Keynote Speaker and Head of Behavioral Research at Clicktale. She integrates Cognitive Psychology and Behavioral Economic perspectives to analyzes online consumer behavior and deliver actionable insights for business stakeholders. She is a lecturer at the department of media and communication at the IDC. Her consumer behavior research was awarded with the OBE, Online Business Excellence for 2016 as well as the Best of Neuromarketing 2016 and was chosen as CMSWire contributor of the year 2017. Her research papers and studies can be found in top business magazines such as Entrepreneur, TechCrunch and Forbes. She also writes an ongoing blog for Psychology Today named “Behind Online Behavior”.

UX Salon Talk

The Role of Emotions in Shaping Digital Experiences

We keep on hearing about the significant role of emotions in driving engagement, loyalty, brand awareness, but what is the relationship between emotions and experience? Our research found that what we need to discuss is not emotion per se but emotion as a sage way to our memory. A sensory experience is one of the most effective ways to create an unforgettable customer experience.

Emotions, both – positive and negative, shape what we remember from the experience. In a new, groundbreaking research Dr. Liraz Margalit, will show how brands can detect customers’ emotions based on the way they interact digitally.