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Liraz Margalit

Liraz Margalit, PhD, is a Web Psychologist, a Keynote Speaker and Head of Behavioral Research at Clicktale. She integrates Cognitive Psychology and Behavioral Economic perspectives to analyzes online consumer behavior and deliver actionable insights for business stakeholders. She is a lecturer at the department of media and communication at the IDC. Her consumer behavior research was awarded with the OBE, Online Business Excellence for 2016 as well as the Best of Neuromarketing 2016 and was chosen as CMSWire contributor of the year 2017. Her research papers and studies can be found in top business magazines such as Entrepreneur, TechCrunch and Forbes. She also writes an ongoing blog for Psychology Today named “Behind Online Behavior”.

UX Salon Talk

The Role of Emotions in Shaping Digital Experiences

Emotions shape what we remember from an experience – both positive and negative. Those shared memories affect customers’ emotional attachment to your brand. With an industry-wide focus on delivering more human experiences and becoming more customer-centric, how can we derive truly meaningful human insight from digital channels that will have a tangible, positive impact on the bottom line?

Through her background in behavioral psychology, Dr. Liraz Margalit will explore the role of emotion in creating memorable and impactful brand experiences and uncover the customer frustrations and frictions that could hinder your progress.