Alex Shilman

Alex Is a Social Psychologist and Product expert. Specialist in Behavioral Economics – the grey area between psychology and economics which covers most of our decisions. In addition, Alex is a Keynote Speaker, Certified Group Facilitator and Coucher. He gave his first public talk at the age of 14(!), and since then he devotes 10% of his time to a public speaking and group dynamics.
Writes regular columns about the enigmatic intersection of Psychology Technology and Design, on The-Marker, Geektime.co.il and more

UX Salon Talk

The Behavioral Economics of Engagement

When was the last time you actually visited a bank? Or a travel agency? Or tried to catch a taxi on a rainy street? As more and more aspects of our routine migrate to a digital environment, the user interface becomes not just a control and feedback tool but a way of experiencing life.

Our brain and senses, trained to narrate a 3-dimensional world and consistently search for reward and avoid risky surprises, suddenly have to deal with the world of micro-copy, material design, bot-like dialogs, and hell knows what else.

During this session, you will found yourself traped time and time again in situations caused by the unavoidable clash of the digital interface and the mental shortcuts that shape our decision making. Equipped with behavioral knowledge and plenty of industry lead examples, Alex will draw a clear concept of building human-centered products that move the needle.