Nudge is a concept in behavioral science, political theory and behavioral economics which proposes positive reinforcement and indirect suggestions as ways to influence the behavior and decision making of groups or individuals.
By implementing the right ‘nudges’, based on your customers’ needs, desires and fears, you can make influential suggestions that can lead to better UX and better results. This workshop will reveal how to use Behavioral Science to create nudges – interventions that influence human behavior.
You will Learn About:
- What is “Nudge”, why it worth a Nobel Prize
- The Vocabulary and Mental-models of the emerging science of Behavioral Economics
- Rationality vs Irrationality and why it matters for design
- A wide range of digital case studies of successful “nudges”
- A complete list of mental “rules of thumb”
- Heuristics that drive 95% of user’s behavior
You will Take Away:
- Familiarity with the main “biases” which drive user engagement
- A ready-to-use framework of choice-architecture for designers
- Hands-on experience of designing “nudge”
As our environment becomes more and more digital, the role of the Designer rapidly transforms from the gatekeeper of esthetics to a Behavior Architect with tremendous impact. Every design-wise decision has an immediate and powerful impact on users behavior. Its often designer’s decisions which determine if the product will succeed or fail.
Since the groundbreaking work of Nobel Laureates Daniel Kahneman & Richard Thaler in the early 70s, Social Psychologists and Behavioral Economists explored and described the surprising power of tiny changes in one’s environment and their effect on behavior and decision making. It was Public Policy Scholars and Marketing professionals who adopted quickly the science of nudge, Now its the time for Designers and UX Masters to line up.