When was the last time you actually visited a bank? Or a travel agency? Or tried to catch a taxi on a rainy street? As more and more aspects of our routine migrate to a digital environment, the user interface becomes not just a control and feedback tool but a way of experiencing life.
Our brain and senses, trained to narrate a 3-dimensional world and consistently search for reward and avoid risky surprises, suddenly have to deal with the world of micro-copy, material design, bot-like dialogs, and hell knows what else.
During this session, you will found yourself traped time and time again in situations caused by the unavoidable clash of the digital interface and the mental shortcuts that shape our decision making. Equipped with behavioral knowledge and plenty of industry lead examples, Alex will draw a clear concept of building human-centered products that move the needle.