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Alastair Somerville

Alastair Somerville is a specialist in sensory design and cognition. He works on accessibility and usability projects for international museums, large companies and city governments. As a facilitator, he has led workshops on UX and cognitive design of wearables and smart cities/homes in Europe, the USA and Australia for conferences and large corporate clients like Google. He has been a speaker at technology conferences including Generate and South By SouthWest (SxSW).

UX Salon Talk

Post Normal Design – more than W.E.I.R.D.

Designing for all types of human being is a growing area of research. Many people are excluded from buying and using products because they are designed and tested only with a very limited type of person. The problems of designing only for W.E.I.R.D. (White European Industrialised Rich Democratic) people and Neurotypical people are being recognised and techniques developed to break these biases.

This talk uses examples from work in UK and USA in using new research techniques, like Indigenous Research Methodologies, and new product development methods, from VR design for autistic people. Post Normal Design is about design for global audiences and growing new markets in new countries and with new users.

UX Salon Workshop

Designing for Human Perception – Senses and Emotions in UX

Using neuroscience research on sensory cognition, substitution and augmentation along with project work in accessibility and UX design, the workshop enables you to learn more about yourself and how you can make future products and services.

Learn how senses, imagination and emotion are used to create realities and how design can both enhance and destroy the ability of users to meet their intents.

This is the latest iteration of a workshop that has been run at global design conferences, like UX Week and SxSW, and for multinational technology companies in USA and UK. No specialist knowledge is required and participants will learn both theory and practice for development of digital and physical products.

Learn About:

  • How your senses work
  • How you process information
  • How you can change your brain

You Take Away:

  • Knowledge about how senses affect user experience
  • A model for mapping sensory and emotional experiences
  • Vritical thinking skills about how services and user experience can be enhanced or ruined by multimodal design
UX Salon Workshop

Design for Cognitive Accessibility

Design for the mind is a growing area. With ageing populations, there is an increase in dementia and related memory issues. Meanwhile, NeuroDiversity (including autism and other cognitive differences) is being recognised more generally. Design in theses areas is hard: disabilities are hidden, needs are contradictory and solutions can be complex.

This workshop is an introduction to the issues and offers human centered design frameworks for approaching cognitive accessibility as well as practice in user research and usability research. This is a very new area for UX so join in and help create something new for users.