March 10, 2019
Heichal Hatarbut Hevel Modiin

8:15 AM - Registration and Light Breakfast

9:00 AM

Beyond Vision, A New Paradigm: Sound as Sensory Design

Matthew Bennett, Head of the Sound + Sensory Design, Microsoft

Sound connects to powerful sensory and emotional centers in our brain, it can help us create more satisfying and soulful experiences.

This session explores new ways of thinking about sound as an integrated design element that plays a key role in orchestrating a multisensory product experience.

Conor O'Sullivan
Matthew Bennett


Crafting Product Sounds + The Future of Sensory Design

We will be joining up with Google Sound Design Lead Conor O’Sullivan And Microsoft’s Head of the Sound, Matthew Bennett, to discuss Sensory Design, the nuances of crafting product sounds and the choices that shape everything from notification pings to haptic feedback.

Inclusive Design – More Than you Hear

Marie van Driessche, Interaction Designer at ABN AMRO Bank

Exclusion happens when we solve problems using our own biases. But how do we seek out those exclusions, and use them as opportunities to create new ideas and inclusive designs?

10:35 AM - Let's have coffee (30 Minutes)

Post Normal Design – Design for Global Audience

Alastair Somerville, Sensory Design Consultant

Are you designing only for the W.E.I.R.D. (White European Industrialised Rich Democratic)? This talk will examine how to design for global audiences and growing new markets in new countries…

Age Friendly Design

Rina Naor, Gerontologist, Co-founder of ageCulture

Normative aging decline is a process everyone will experience. what really happens when our senses are not like they were? A paradigm shift needed for approaching the wealthiest market in the world…

Practical Machine Learning for the Human Experience

Allie Vogel, UX Designer, Booking.com

UX Designers, must bridge the gap between Artificial Intelligence to real human behavior and emotion. Allie will share examples and best practices for using Machine Learning.

12:20 PM - LUNCH BREAK (60 MIN)

Lunch Break Performance with Choke Beat Orchestra

What happens when Technology, Art and Music comes together? Meet the Choke Beat Orchestra during our lunch break. Many thanks to our friends at Fiverr.com for making this happen!

The Behavioral Economics of Engagement

Alex Shilman, VP Product at Mmcubit & Behavioral Officer at “The Human Factor”

Equipped with behavioral knowledge and plenty of industry lead examples, Alex will draw a clear concept of building human-centered products that engages our users…

The Role of Emotions in Shaping Digital Experiences

Dr. Liraz Margalit, Web Psychologist, Head of Behavioral Research at Clicktale

Emotions, both – positive and negative, shape what we remember from the experience. In a new, groundbreaking research Dr. Liraz Margalit, will show how brands can detect customers’ emotions based on the way they interact digitally…

2:40 PM - Networking and Coffee Break (30 Minutes)

The Future Is Kid Stuff – Play, Curiosity and Wonder in Design

Ricardo Vazquez, Senior Product Designer, Shopify

In the digital age, have we closed our eyes and mind to the power of curiosity, wonder, and memory? This inspirational talk is a call to action for designers to take back our child-like sense of wonder.

How to Write Products: When Copy Becomes Design

Benjamin Hersh, Product Designer, Dropbox.com

Designing with language requires a different mindset, and forces us to break familiar habits. This talk is about the bigger picture that we often miss, when copy becomes the heart of product design…

17:00 PM - Ends. (Are you coming to the after party?)

Wix Fresh After Party 2019

19:00 – Dubnov Gallery, Tel Aviv

Meet us after UX Salon 2019 for an evening of design and UX lectures, networking and drinks, hosted by Wix UX. Exclusive early sign up for UX Salon attendees.

March 11 - Workshops

8 workshops for you choose from

March 12 - Jerusalem Tour Guide

Coming from abroad? Join us for a tour of Jerusalem, one of the oldest cities in the world.